"The 11-Word Question That Turned My Messy Screen Shares
Into a $50K+ Mastermind"
By Damon Nelson
July 2, 2025
The Random Screen Share That Changed Everything
Okay, so here's the thing...
Have you ever had someone ask you a simple question that completely flipped your business upside down? Not in a bad way - in the best possible way.
I'm Damon Nelson, and I've been screwing around with online marketing and software development for almost two decades now. But here's the crazy part - up until a few years ago, I was doing these random, unstructured screen shares with my software customers that were... well, let's just say they were a hot mess.
I Was Winging It (And It Showed)
My business partner Wayne and I would just turn on the screen whenever we felt like showing people something cool. Sometimes they'd last 10 minutes, sometimes an hour and a half. No structure, no schedule, just completely winging it.
One session might be about video marketing. The next week? Maybe social media automation. Or graphics. Or we might not do one at all.
It was hit or miss. Mostly miss, if I'm being honest.
The Feedback That Stung (But Changed Everything)
One day, we're doing one of these random sessions, and this customer says something that completely stopped me in my tracks.
"Damon, this is really geeky stuff you're teaching," he says. "But why can't you just put it on a regular schedule so we can all plan for it? I'd love to see all the shows, but you're coming in at odd times throughout the week. Some of them aren't very structured and I don't learn much."
Ouch. That stung a little.
But then he asked the 11-word question that changed everything:
"When should I show up and how much does it cost?"
That Question Hit Me Like a Lightning Bolt
I sat there for a second, completely stunned.
Here I was, thinking I was being helpful with these random screen shares. But what I was really doing was wasting people's time with unstructured, unpredictable sessions that didn't deliver real value.
This customer wasn't just asking for a schedule. He was asking me to treat this like a real business. To give it structure. To make it worth his time and money.
That hit me like a lightning bolt.
I Wasn't Just Failing Myself - I Was Failing the People Counting on Me
I realized I wasn't just failing myself with this scattered, all-over-the-place approach - I was failing the people who were actually counting on me to teach them something useful.
So Wayne and I made a decision. We were going to create something structured. Something that would actually help people instead of adding to their overwhelm.
We called it "GeekOutFridays."
When People Started Paying, Everything Changed
But here's where that 11-word question really transformed everything...
When we started charging for these sessions, I felt this weight of responsibility I'd never experienced before. These weren't just free, random screen shares anymore. People were paying me their hard-earned money. If I screwed up, if I wasted their time, it actually mattered.
That pressure forced me to do something I'd never done before: I actually studied how to teach online effectively. I mean, I really geeked out on this stuff.
I researched webinar techniques. I developed a structure that worked. I started preparing for each session like it was the most important presentation of my life.
From "Hit or Miss" to "Can't Miss" Sessions
And you know what happened?
Within the first few months, people started leaving testimonials in Facebook groups saying things like, "Y'all really missed a great webinar by Damon. I can't believe he shared all this and I'm already using some of the techniques he taught during the show."
That's when I knew that customer's 11-word question had unlocked something special.
For the first time in years, I wasn't just winging it. I was focused. I was structured. I was actually helping people get real results.
Scott Created Professional Videos in Hours (Not Days)
Let me tell you about Scott. This guy's recently retired, makes these awesome personalized wine boxes, and sells them worldwide. During one of our structured sessions on writing UGC scripts using AI tools, Scott learned how to create professional user-generated content videos.
Get this - within hours after the show ended, he had produced videos so good that I wanted to order his wine boxes myself. I'm not kidding, they were that impressive.
This never would have happened with my old "hit or miss" approach.
Another Scott Turns 30-Minute Interviews Into 100-Page Books Automatically
Then there's another Scott (yeah, we have a lot of Scotts apparently) who does podcast interviews and sells books. During one of our focused sessions, I showed him how to turn a 30-minute podcast interview into a 100-page ebook automatically using tools like CastMagic and Notebook LM.
Now he can do a single interview and boom - complete product, all automated. It's pretty cool stuff.
Again, this kind of transformation only happened because we moved from random screen shares to structured, valuable sessions.
GeekOutFridays: The Structured System That Actually Works
Here's what really gets me excited about what that 11-word question created...
GeekOutFridays is the complete opposite of those scattered, hit-or-miss sessions I used to do.
Every other Friday, Wayne and I get on a live call with our members. We pick ONE specific marketing automation technique. Just one. We break it down into simple steps that even my VA in the Philippines can follow (and English is her second language). Then we actually DO it live on the screen while everyone watches.
No theory. No fluff. Just real implementation.
My Proven 3-Part Structure That Delivers 10 Hours of Value in 90 Minutes
I've got this structure down to a science now (thanks to that customer's feedback):
Part 1: I give you the 30,000-foot view so you understand the big picture
Part 2: I say "okay, look over my shoulder" and we dive into actual screen shares and demos
Part 3: We wrap up with live Q&A where I'll stay as long as needed
My goal is simple: If you give me an hour and a half of your time, I want to give you 10 hours of "aha moments" after the call ends.
Members Get Focused Results (Instead of Random Information)
And it's working like crazy.
Instead of getting random, unstructured information whenever I felt like sharing it, our members get focused training on ONE specific technique every two weeks. They master it. Apply it to their business. Then move to the next one.
They stop wasting money on software that doesn't work because I only teach tools that Wayne and I actually use in our own business. If something doesn't work as promised, we get a refund - and we tell our members about it.
Most importantly, they start accomplishing things they can actually be proud of.
From Random Sessions to Predictable Success
Remember those hit-or-miss sessions that frustrated my customer so much?
Those are gone now.
Now when I sit down with my wife at the end of the day, I can tell her about the breakthrough moment when Scott created those amazing videos, or how another member automated their entire content creation process.
I'm not randomly sharing whatever pops into my head. I'm focused on helping real people solve real problems with systems that actually work.
5 Years Later: That Question Built a $50K+ Mastermind
The best part? That customer's 11-word question has turned into something bigger than I ever imagined.
Wayne and I have been doing this for five years now. We're in Season 5 of GeekOutFridays. We've refined our teaching method. We've figured out how to deliver maximum value in minimum time.
Each session is like a mini-course. You can hop on any call, learn a specific technique, and immediately apply it to your business that same day.
AI-Powered Show Notes + Comprehensive Resources
We record everything with AI that creates summaries, chapters, and detailed transcripts. We put the recordings through Notebook LM to generate timelines and answer questions. Every member gets comprehensive show notes with all the resource links.
And occasionally, when a session is really exceptional, we'll put it on YouTube because I believe more people could benefit from it than just our mastermind members.
I Know What It's Like to Wing It (And Fail)
Here's what I really want you to understand...
I've been exactly where you might be right now.
I know what it's like to wing it with your marketing and hope something sticks. I know the frustration of trying to help people but not having a clear structure or system. I know what it's like to deliver inconsistent value because you're just making it up as you go.
I know what it's like to have someone point out that your approach isn't working - and how much that stings.
GeekOutFridays: Structure That Actually Helps (Instead of Random Hope)
That's exactly why I'm so grateful for that customer's 11-word question.
It forced me to create something structured. Something predictable. Something that would actually help people instead of leaving them frustrated and confused.
Not random screen shares whenever I felt like it, but focused training every other Friday that people can count on.
Not hit-or-miss information, but proven systems that actually work in the real world.
My Goal: Help 300 Serious Entrepreneurs Build Real Systems
Right now, I've got about 50 active members who show up on our structured calls every other Friday. My goal is to grow this to 300 people who are serious about building automated marketing systems that actually work.
If I can help 300 entrepreneurs stop winging it and start building businesses with real systems and structure, I'll be able to focus entirely on GeekOutFridays. That's my dream, honestly.
What You Get as a GeekOutFridays Member:
✓ Structured bi-weekly strategy sessions (1.5 to 2 hours each - I'll stay on as long as needed)
✓ Access to all past seasons - 5 years of proven marketing automation techniques
✓ Detailed show notes, transcripts, and resource links for every session
✓ Private Facebook group where you can connect with other serious marketers
✓ Direct access to me through my personal booking system
✓ Special discounts on the software and tools we actually use and recommend
✓ Replays available within 24 hours if you miss a live session
$27/Month Gets You Everything (No Contracts, Cancel Anytime)
Most marketing courses cost thousands of dollars and leave you more confused than when you started.
GeekOutFridays is different.
For just $27 a month, you get access to everything. No long-term contracts. Cancel anytime if it's not working for you.
Try It for Just $7 (Less Than a Chipotle Lunch)
But I want to make this as easy as possible for you to try.
Your first month is just $7.
That's less than what you'd spend on lunch at Chipotle. For 10 days, you can attend a structured session, get the replay, access the show notes, and see for yourself if this is the focused, practical training you've been looking for.
If it's not for you, just cancel. No hard feelings, no hassles.
"THIS IS THE BEST Bi-Weekly Tutorial on the Web"
But if you're like most of our members, you'll discover what Scott discovered when he said: "THIS IS THE BEST bi-weekly tutorial on the web. Damon shows the outline, explains the process, DOES one or two examples LIVE on the call, reviews the take-aways... This is one of my secret tools to 'understand stuff' and get ahead."
I Can't Promise Overnight Success (But I Can Promise Structure)
Look, I can't promise you'll achieve the "4-hour work week" overnight. That's not how this works.
But I can promise you this:
If you show up to our structured calls and actually implement what we teach, you'll stop winging it with your marketing. You'll start building systems that actually work. And you'll finally have predictable results instead of hit-or-miss outcomes.
The Choice Is Yours: Keep Winging It or Get Real Structure
The choice is yours.
You can keep winging it with random marketing tactics, hoping something will eventually stick.
Or you can join Wayne and me every other Friday for structured training that builds real marketing automation systems.
Thanks for sticking with me through this whole story.
I hope to see you on our next structured call.
Damon Nelson
P.S. - Our live sessions fill up fast. If you're not early, there's a great chance you'll be left out of the call. Don't overthink it - just sign up and show up.
P.P.S. - Remember, this isn't about learning another random marketing tactic. It's about getting the structure and systems that turn hit-or-miss results into predictable success. That customer's 11-word question changed everything for me - maybe GeekOutFridays will do the same for you.
