Here's the thing about building software for 10 years...

You think you're solving problems. But really? You're just creating expensive digital paperweights.

I watched it happen over and over. Smart business owners would buy my marketing automation tools, get all excited during the demo, hand over their credit card... and then? Radio silence.

Six months later, I'd check their account. Zero campaigns running. Zero automations set up. Just a monthly subscription charge they probably forgot about.

The Wake-Up Call That Changed Everything

Then one day, a customer named Sarah called me up. She was frustrated, almost angry:

"Damon, I bought your tool three months ago. It's sitting there like a Ferrari in my garage that I don't know how to drive. I know it's powerful, but WHAT AM I SUPPOSED TO DO WITH IT?"

That hit me like a brick wall.

I'd spent years perfecting the "what" – building better features, smoother interfaces, more automation options. But I completely ignored the "why" and the "how."

Here's What I Discovered...

Sales pages are GREAT at selling features. "Set it and forget it!" "Automated sequences!" "Advanced targeting!"

But nobody – and I mean NOBODY – explains the strategy behind it all.

Nobody shows you how this stuff actually fits into YOUR business. Nobody walks you through what success looks like or how this tool is supposed to make your life easier instead of more complicated.

The Missing Piece Wasn't Better Software...

It was better training that connected strategy to implementation.

One of my customers put it perfectly: "You want to do something where we just geek out? Where somebody actually explains everything and shows us how to use this stuff? I'd pay for that in a heartbeat."

And that's how GeekOutFridays was born.

Instead Of Building Tools And Hoping People Figure Them Out...

My partner Wayne and I created something different:

→ 30 minutes of strategy (the WHY behind what we're building)
→ 60 minutes of live implementation (me sharing my screen, building it with you)
→ Real-time Q&A (ask questions while we work)
→ Walk away with something that actually WORKS

No homework. No "figure it out later." By the end of 90 minutes, you have a complete system running in your business.

The Results? Mind-Blowing.

We're now in our fifth season. Every other Friday for almost 5 years, proving the same thing over and over: when you combine clear strategy with step-by-step implementation, people actually USE what they learn.

Our community went from ghost town to one of the most active groups I've ever seen. People aren't just watching – they're building, sharing wins, and helping each other succeed.

But here's what really tells me we cracked the code: our tool usage rates went through the roof. Customers who used to buy and disappear are now sticking around, getting results, and bringing their friends.

Because Here's The Truth Nobody Wants To Admit...

The best automation in the world is useless if you don't know WHY you're setting it up.

Most marketing training dumps 47 different strategies on you and calls it "comprehensive." We do the exact opposite.

One focused system. One clear outcome. One session where you actually FINISH something instead of adding to your ever-growing "someday" pile.

Ready To Stop Collecting Tools You Never Use?

If you're tired of the shiny object graveyard and ready for systems that actually work, that's exactly what we do every other Friday.

First month is just $7 → [link]

What's the last tool you bought but never fully implemented? (I bet you're not alone...)