Training Module: Sales Page Rewrite with AI Tools

Why This Lesson Matters

Your sales page is the single most important asset in your online marketing. Traffic alone won’t bring results—conversion does. A dated or irrelevant sales page can cost you hundreds (or even thousands) in lost sales every month.

By the end of this lesson, you’ll have a repeatable 12-step system for rewriting any sales page using AI tools. This is the exact process I use on my own sites and client projects, and you’ll see it demonstrated in real time.

Full Show Replay: https://www.geekoutfridays.com/products/geek-out-fridays-mastermind-training-series/categories/2156063881/posts/2191103013

 Podcast: https://www.geekoutfridays.com/podcasts/geekoutfridays-after-hours-podcast/episodes/2149088885

Lesson Objectives

After completing this training, you will be able to:

• Understand why keeping your sales page fresh directly impacts revenue.
• Apply a 12-step workflow to transform outdated copy into high-converting pages.
• Use AI (Audience X-Ray, OJOY, Benson, etc.) to brainstorm, refine, and structure persuasive content.
• Format your page for different reading styles (skimmers, visual processors, and deep readers).
• Add credibility, urgency, and emotional connection without sounding “salesy.”
• Package this as a done-for-you service you can offer clients.

Section 1: The Challenge with Outdated Sales Pages

• Attention spans have shrunk. Readers now scan, skim, or rely on visuals more than ever.
• Old pages no longer convert. A design from 2019 may look outdated and lose trust.
• Different browsing styles require different formats:
  • Readers → want the full story.
  • Skimmers → jump between headings and bold text.
  • Visual processors → need images or video for clarity.
  • AI Summarizers → tools now “read” your site for others, so you must optimize for that too.

💡 Key takeaway: A modern sales page must serve multiple consumption styles, stay relevant, and clearly connect to your audience’s current pain points.

Section 2: The Solution — A 12-Step Rewrite System

Here’s the complete workflow. Follow these steps to rebuild any sales page from scratch:

Phase 1 – Discovery & Brain Dump

1. Audience Avatar Deep Dive – Use Audience X-Ray GPT to build a living persona of your ideal buyer.
2. Brain Dump with AI – Use OJOY (Frank Kern’s tool) or another conversational AI to dump everything about your product, audience, and angles. Don’t worry about format yet.
3. Avatar Feedback Loop – Feed the brain dump back into your avatar for insights. Let the avatar highlight blind spots and opportunities.

Phase 2 – Research & Branding

1. Fact-Finding & Proof Research – Collect data, statistics, and proof points to validate claims.
2. Brand Style Sheet – Define visual style, colors, and emotional tone based on your avatar (e.g., 1960s ads vs. K-pop modern).

Phase 3 – Writing the Page

1. Long-Form Sales Script – Create a structured draft (using OJOY, Benson, or Claude). Build story-driven H2 headlines that walk the reader down the page.
2. Map Image Placements – Plan 5–6 key images: Hero, Problem, Solution, Testimonial, Authority, Call-to-Action.
3. Mini VSLs (Video Sales Letters) – Script short 30–60 sec videos that reinforce key sections.

Phase 4 – Review & Optimization

1. Avatar Review – Run the draft back through your avatar for feedback. Ask: “What feels too salesy? What proof is missing?”
2. Multi-Format Optimization – Adjust for skimmers with bold text, short paras, and color highlights. Create lead-gen versions or checkout-page snippets.
3. Split-Test Block Format – Break copy into builder blocks (OptimizePress, Kajabi, Divi, etc.) so you can test different flow orders.
4. Final Polish – Check brand consistency, reduce hype, strengthen proof, and smooth transitions.

Section 3: Demo Case Study — Fibromyalgia Support Group

Client Challenge:

A large private Facebook group (167,000+ members suffering from fibromyalgia) wanted to launch a paid contributor program for wellness practitioners.

Step 1 – Avatar Creation

AI built the avatar “Dr. Hope” → mid-career wellness practitioner, 35–60, values trust, credibility, and healing.

Step 2 – Brain Dump

Collected group details:

• 167,000 active members
• Highly engaged community
• Members desperate for nontraditional solutions
• Monetization: $97–$397/mo contributor membership for practitioners

Step 3 – Sales Page Draft

AI produced a long-form sales letter, reviewed by “Dr. Hope,” with feedback such as:

• Add proof (screenshots of engagement stats).
• Avoid overstating claims (e.g., “ready to buy prospects” → they need trust-building first).
• Clarify posting rules for contributors.

Result:

The final sales page positioned the program as a “professional lifeline for abandoned patients” and gave wellness practitioners a clear, emotionally compelling reason to join.

Section 4: Packaging as a Service

If you’re an agency or freelancer, this workflow can become a business-in-a-box service:

• Offer “Sales Page Rescue” for $500–$1,000 per page.
• Upsell ongoing Conversion Optimization Packages:
  • Page speed optimization
  • Split testing
  • Testimonial collection
  • Scarcity/urgency implementation
  • Authority-building (adding backstories, proof, stats)

💡 One sale of this service can pay you monthly recurring income if packaged smartly.

Section 5: Your Next Steps

✅ Pick one of your old sales pages (or a client’s).

✅ Run it through Audience X-Ray to create a living avatar.

✅ Do your first AI-powered brain dump.

✅ Map your sales letter draft with story-driven H2s.

✅ Polish and block-format it for testing.

👉 Homework: Rewrite ONE section of your page (headline + hero image) using this workflow.

Final Thoughts

Your sales page is the conversion engine of your business. Keeping it fresh, audience-relevant, and emotionally persuasive is the fastest way to give yourself a 100% raise without driving more traffic.

Use this 12-step AI-powered system to transform outdated pages into high-converting assets—and package it as a valuable client service if you want.

LINKS FOR GOF 09-19-25

• https://docs.google.com/document/d/1qJyk0q9hy3vwbAKCfBPw04U8a1wDVlTIH_8JU8UkdIM/edit?usp=sharing
• https://powerpodcasters.com/fibrovip/  Case study site
• https://www.geekoutfridays.com/fybo-case-study-output NEW Sales Letter Draft
• https://chatgpt.com/g/g-68b71d23ba7881919b62b8fdce7ddfdf-audience-x-raytm
• https://vidpenguin.link/Ojoy
• https://chatgpt.com/g/g-KFvJNlIQR-benson-gpt
• https://www.salespagerescue.com/
• Full Show Replay: https://www.geekoutfridays.com/products/geek-out-fridays-mastermind-training-series/categories/2156063881/posts/2191103013
•  Podcast: https://www.geekoutfridays.com/podcasts/geekoutfridays-after-hours-podcast/episodes/2149088885
• Blog Post:
• https://www.geekoutfridays.com/blog/geekoutfridays-lesson-guide-09-19-25-sales-page-rewrite-with-ai-tools