GOF 08-14-26: what should I build?

In this episode of the Deep Dive, listeners discover how Damon Nelson and Wayne Atkinson reverse-engineer product creation with AI to escape the classic builder’s trap.

They learn the “lemonade stand rule”: stop inventing in a vacuum and instead park yourself on the hottest corner of the internet, listening for real customer pain on Reddit, X, and review sites.

The episode walks through a precise three-prompt AI system that scrapes raw complaints, scores pain intensity out of 21, filters out problems solvable by a quick Google search, then generates the product outline, sales page, lead magnet, and five-day email sequence—all in under three hours.

Listeners see live demos of tools built this way (Book Review Machine, CRO analyzer, Local Forage for local SEO leads) and hear why paid communities like Skool outperform noisy platforms for conversion.

By the end, they walk away with a practical blueprint for finding hidden friction and turning it into sellable solutions before writing a single line of code.